Digital marketing strategy in Tunisia
Pick two channels and hold them, instead of six done halfway.
Positioning, audience, calendar, budget, for a brand selling in Tunisia or abroad. We price what each channel returns before opening another, content creation included, and close the ones that return nothing.
Start with what you sell, not with channels
The first session mentions neither Facebook nor Google. It covers average order value, margin, sales cycle length and how many enquiries it takes to close one deal. Without those four numbers no advertising budget can be judged good or bad.
Channels come after that. A B2B service with a long cycle is not steered like a clothing shop, and a campaign that works for one is waste for the other.
Two channels held beat six abandoned
Every channel you open consumes production time, moderation and measurement. Companies that open six accounts at once end up posting the same resized image everywhere, which serves nobody.
We pick two, sometimes three, based on where your customers actually spend time. The rest wait, and the question is asked again next quarter with figures in hand.
A quarterly plan, costed and revisable
The plan fits in a few pages: objective per channel, budget in dinars, production calendar, tracking indicators. It is reviewed every three months against what was spent and what came back.
That is where the hard calls happen: cutting a channel the team enjoys but that returns nothing, moving budget onto the one that works, or concluding that the problem is not marketing but how long enquiries wait for an answer.
Pricing is handled subject by subject, with a short form and a written answer: Quote for a digital marketing plan. And to judge on evidence, we show what we run ourselves: our four in-house products.
DX-05
Common questions about digital marketing
What advertising budget should we plan for?
It follows from your margin and conversion rate, not from a ready-made percentage. We usually start with a small test budget over one quarter, long enough to measure a real cost per enquiry. That figure then decides the scale.
Should we be on TikTok or LinkedIn?
It depends on who signs the purchase at your customers. An industrial buyer is not found where a consumer is. We would rather read your last six months of incoming enquiries than follow the trend of the season.
Do you execute, or only advise?
Both. The plan can be run by your team, by us, or shared. Many clients keep production in house and hand us measurement and arbitration.
Reference DX-05
Put a price on it
A short scoping round, a fixed price, a schedule. Tell us the outcome you want, not the solution you picture.